How important is it to be very clear in your marketing communications? Well, ask yourself this: do I want clients, sales and money? Okay, read on. If you don’t have kids, you may not have seen the Sesame Street classic, ‘Big Bird in China’, but…
Category: Marketing Your Small Business
Ask for testimonials
Whenever anyone says something kind about you, ask them for a testimonial. Make it easy on them. E-mail them and repeat what they said to you and ask them if it’s okay for you to post their testimonial on their website. Most people will be…
Express your passion!
I realized today that when business owners and entrepreneurs share what they do with new prospects, they often stumble and struggle over what they are saying. They get a bit nervous – it’s natural. But I have observed both sides of this coin, and I…