When you’re in business for yourself it’s really easy to get overwhelmed with all the things a small business owner or creative entrepreneur has to do. It’s so easy to just want to stay in your brilliance – the whole basis of your business, after all. It’s the thing you live to do.
But if you don’t do some other actions too, you’re going to be out of business pretty quickly.
At any given time there are all these “things” that you’re supposed to be doing: learning how to do a tele-seminar, designing some new promo, organizing an event, creating an email newsletter – the list goes on and on. All of these things are important, and trying to do them all at the same time can make you feel like you’re going crazy!
I can solve that for you. You manage the moment. You manage the ‘Money Moment‘ as I like to call it. But not like this:
No: How you handle feeling overwhelmed is simple: As yourself one question: “What one thing can I do right now that will bring in the most cash flow the fastest?”
The way to get out of the overwhelmed, feast-or-famine cycle is to create a standard set of actions that you do every week, and carve out the time to do them, without fail. These Weekly Standard Actions are the ‘must-do’s’ that keep your business going.
When you feel overwhelmed, often it’s because your cash flow is down and you don’t know what to do to get it back up rapidly. So the reason you create a list of your particular standard actions is to stay on top of your money momentum.
Now for many of you that will involve something that a lot of people hate, and that is making phone calls. But I’ll tell you, if you look at your phone as your gold mine, you won’t hate making calls.
Here’s the order in which you do this when you’re overwhelmed and in a cash crunch:
- Call people who owe you money. Call them and ask them to pay you. Easy.
- Follow up with every prospect you’ve talked to in recent weeks. Offer them something special if they will buy right now. Create a little gift or a special offer.
- Call some new prospects and start the Care, Share and Close cycle with them (which I’ve covered in another article).
If you do this, and keep doing it until some people buy some of your services, then that will take a lot of the pressure off, because you’ll have money in the door. I don’t know about you, but I feel a LOT less overwhelmed when I have money. I used to feel very overwhelmed back when we didn’t have enough money, and I had to train myself to make it a part of my standard operation every single week – call people and talk to them about working with us. Then follow up with the ones who expressed an interest.
These conversations, if you have tremendous clarity and certainty about what you do, will lead to cash flow and will give you the money momentum you’re looking for – but only if you make the calls every single week. You would then add it to your Weekly Standard Actions because if it was successful before – calling people to get cash in the door – then it will be successful again, see?
Doing something over and over again that was successful is the smart thing to do. It is a sign of intelligence. It is the opposite of doing the same thing over and over again and expecting a different result. When something is successful – it works – money comes in the door when you do that – then you’d want to make sure that was part of you business operation, see?
Seriously, if you do this, and you really get your standard business actions down, you probably won’t have those moments of paralyzing fear and overwhelm, where you feel like a deer in the headlights and you don’t know which way to turn.
You can use this ‘manage the moment’ strategy to expand your business, too. All you have to do is to increase the quantity of the normal successful actions you do. Just do more of them. Don’t reinvent the wheel – just do more of what worked, see?
So managing the moment (instead of looking at the whole day, or the whole week or month) will also have the side benefit of making you feel calm and in control. You’ll be less likely to snap at the people around you, and you’ll actually enjoy life more.
The voices in your head that are constantly urging you on, pushing you to be somewhere else, doing something else will be stilled when you say, “Hey, hang on! I’m taking a minute here to smell some roses. It soothes my soul and makes me a better person. It’s a business strategy!”
It IS a business strategy to have YOU doing well, YOU feeling calm, and confident and YOU in control.
And one more tip I wanted to give you about that feeling of being overwhelmed is to make a list and then prioritize the top three things. Which three things could you do today to generate money momentum for your business? If the other things on your list don’t get done the world won’t end. Just make sure you do the three main things, and then if you have time you can do the rest.
And if you make it a part of your standard business operation to just manage the moment, moment by moment, you’ll be okay, you really will.
Have a fabulous week!
Love, Mandy Wildman