What to do when your marketing isn’t working

What do you do when your marketing efforts are simply not working? You’ve been marketing your fingers to the bone. You’ve done what you know to do, such as:

  •  attended live and online events and connected with lots of new people
  • followed up with a nice email that contains helpful information that they can use

  • Called or messaged potential prospects to get to know them better and find out how you could help them…

  • …and more.

And yet no money (or not enough money) has come in. What should you do?

 Marketing panic moment

 Here’s what you shouldn’t do. Don’t throw up your hands and say:

 “This isn’t working!”

“I can’t do this – it’s too stressful!”

“I’m asking for too much money!”

“There’s too much competition out there!”

These ugly, undermining little statement come straight from the ‘negative-head-voices’ – nothing to do with you. They are not the ‘droids you’re looking for – ignore them.

If (and that’s a big “IF”) you’ve been doing plenty of marketing actions like the ones mentioned above, then now is NOT the time to panic!

 In fact, NOW is the time to continue. Double your efforts. Do even MORE of what you’re already doing. Keep marketing. Market relentlessly. Keep going until someone asks you, “What do you charge?”

(If you can’t close a prospect who asks you that question, you definitely need to schedule a complimentary success session with us. Because it’s NEVER about the money.)

When you’ve been marketing like crazy, yet nothing’s come in as a result – don’t quit! Your reward is just around the corner. You just have to keep on marketing to show it the way to your doorstep. Really.

 We’ve learned this lesson over and over and over again – and in fact it’s one of our Success Memos.

“If you want abundance, you have to let it know how to find you. You do that with marketing, along with optimistically visualizing the outcome.”

So the answer to the question of what do you do when your marketing efforts don’t seem to be working, is to MARKET MORE! Go hog wild and get out there and make tons of real connections with potential prospects.

Because the alternative – giving up – ain’t pretty, and we don’t want that for you. You deserve better. You deserve to have your dream business and lifestyle, and not giving up is the way to have both.

Hugs, Mandy & Wayne

photo credit: nate steiner via photopin cc